摘要
为探索区域特色农产品发展中农民传统耕作观念及其在包装设计中的应用,发掘农产品品牌地域特色。基于乡村振兴视角,剖析农产品品牌地域化发展的迫切需求、现实状况与现存短板。结合广昌县白莲包装设计实例,阐释传统耕作观念于包装设计中的具象呈现,展现区域特色农产品的独特审美。传统耕作观念作为地方千年耕作习惯的结晶,贯穿农产品生产全周期,是地域特色的生动缩影。通过艺术化表达将传统耕作观念融入包装,不仅能提升产品辨识度、传递品牌价值,更可使消费者沉浸式体验乡村文化,深化对特色农产品的价值认同,赋能区域农产品品牌建设。
To explore the traditional farming concepts of farmers in the development of regional characteristic agricultural products and their application in packaging design,and to discover the regional characteristics of agricultural product brands.From the perspective of rural revitalization,this paper analyzes the urgent needs,current situation and existing shortcomings of the regionalization development of agricultural product brands.Combined with the packaging design example of the white lotus in Guangchang County,this paper explains the concrete presentation of traditional farming concepts in packaging design and showcases the unique aesthetic of regional characteristic agricultural products.Traditional farming concepts,as the crystallization of local farming practices over a thousand years,run through the entire cycle of agricultural product production and are a vivid microcosm of regional characteristics.Integrating traditional farming concepts into packaging through artistic expression not only enhances product recognition and conveys brand value,but also enables consumers to experience rural culture in an immersive way,deepen their value recognition of characteristic agricultural products,and empower the construction of regional agricultural product brands.
作者
陈芸
黄卓
孙文婕
刘勇强
CHEN Yun;HUANG Zhuo;SUN Wen-jie;LIU Yong-qiang(Jiangxi Tellhow Animation Vocational College,Nanchang 330200,China)
出处
《绿色包装》
2025年第6期141-144,148,共5页
Green Packaging
关键词
包装设计
特色农产品
品牌价值
乡村美学
packaging design
specialty agricultural products
brand value
rural aesthetics
