摘要
数字化转型过程中传统产业由产业链重组所引发的“数字化内卷”现象值得关注。传统制造业企业纷纷利用数字平台转向电商销售,这个过程是传统制造业企业与新市场主体深度融合的过程,也是产业主体间利益与权力重新分配的过程。值得注意的是,电商平台凭借技术与资本优势掌控了数据和流量,客观上形成了对传统企业的相对优势地位,而生产端企业因组织松散缺乏竞争力,很容易被电商平台卷入“低价竞争”的困境。若放任平台规则和算法的不规范发展,产业内卷将有可能演变为“数字化内卷”。因此,需规范平台规则和算法,建立多元共治、价值共享的数字经济治理体系,促进数字经济健康高质量发展。
The ongoing shift of traditional manufacturing enterprises in China toward e-commerce platforms marks a significant transformation,not only in terms of sales channels but also as a deeper institutional integration between established production actors and emerging digital market players.This shift,driven by the accelerating digitalization of industries,signals a broader restructuring of China’s manufacturing landscape.Historically,the digital economy has served as a catalytic engine for high-quality development in manufacturing,with the formation of characteristic industrial clusters fundamentally representing the institutional embodiment of the deep integration between digital technologies and China’s socioeconomic context.The transformation process of e-commerce of traditional manufacturing enterprises has fundamentally changed industrial interests and power relations.While platform economies offer several notable advantages,such as reducing transaction costs,increasing market reach,and enhancing consumer experience through personalized services,they have also introduced new forms of inequality.E-commerce platforms,leveraging technological and financial superiority,have gained control over critical resources such as data and consumer traffic,thereby establishing a structural advantage over traditional producers.As a result,many manufacturing enterprises have found themselves in a position of relative disempowerment,with significant negative implications for China’s conventional industrial chains and local production clusters.The dominance of these platforms is reinforced through sophisticated pricing mechanisms such as cross-platform price comparisons and automated price matching systems,which effectively centralize price control.In addition,consumer-oriented rules like“refund without return”policies and unilateral dispute arbitration practices place further pressure on producers.These mechanisms not only compel manufacturers to compromise their pricing autonomy but also exacerbate the phenomenon of industrial involution,where businesses are driven into an endless race towards much cheaper price resulting in reducing the service quality.As platform economies grow increasingly dominant,they weaken the bargaining power of traditional producers,forcing them into a precarious position of compliance or exclusion.Due to weak organizational capacity,a growing structural dependence on digital sales channels,and insufficient regulatory oversight,many producers are being drawn into platform-driven price wars.The result is a systemic reduction in profit margins,heightened competition,and intensified survival pressures.The paper argues that,in the absence of normative algorithmic governance and transparent rule-making,these forces have the potential to trigger a broader phenomenon of“digital involution,”a state in which the entire industrial value chain suffers from systemic ecological degradation.To mitigate these risks,the study advocates for the construction of a pluralistic and value-sharing governance framework for the digital economy.Such a framework must regulate platform algorithms and rule-setting practices,rebalance power among stakeholders,and promote the sustainable and high-quality development of digital-industrial ecosystems.
作者
付伟
蒋安丽
Fu Wei;Jiang Anli(Institute of Sociology,Chinese Academy of Social Sciences,Beijing 100732,P.R.China;Institute of Advanced Studies in Humanities and Social Sciences,Beijing Normal University,Zhuhai 519000,P.R.China)
出处
《山东大学学报(哲学社会科学版)》
北大核心
2025年第4期179-190,共12页
Journal of Shandong University(Philosophy and Social Sciences)
基金
中国社会科学院重大创新项目“进一步解放和发展社会生产力、激发和增强社会活力研究”(2024YZD002)。
关键词
传统产业
数字经济
电商平台
内卷
新质生产力
Traditional industries
Digital economy
E-commerce platform
Involution
New quality productive forces
