摘要
峨眉武术是中华武术史上不可或缺的一部分,是巴蜀地域人文精神的重要体现。在传统媒介与新媒介融合的时代背景下,峨眉武术的翻译与传播面临文化精准传递与受众有效触达的双重挑战。文章基于翻译传播学理论,从传播主客体、媒介选择、受众分析与传播效果四方面系统探讨了峨眉武术的翻译传播过程。翻译策略方面,根据文本的三大功能进行动态平衡,以兼顾文化忠实度与目标受众;媒介选择方面,强调传统媒介与新媒介的融合协同,前者保障内容的权威性与深度,后者提升传播广度与互动性;受众分析方面,需分层定位,针对核心武术习练者强化术语精准性,面向大众突出文化符号魅力,为年轻群体开发数字化体验;传播效果评估表明,当前峨眉武术海外传播呈现出“广度初现、深度不足”的特征,需通过术语标准化、内容分层投放与技术赋能实现精准传播与生态构建。
Emei martial arts(EMA)is an indispensable part of Chinese martial arts history and a vital embodiment of the humanistic spirit of the Bashu(current City of Chongqing and Sichuan Province)culture.In the era of the integration of traditional and new media,the translation and communication of EMA faces dual challenges:the precise transmission of cultural nuances and effective audience reception.Based on translation-communication studies,this paper systematically explores the translation and communication process of EMA from four aspects.The four aspects are communication subjects and objects,media selection,audience analysis,and communication effects.In terms of translation strategies,a dynamic balance based on the three core functions of texts is essential to reconcile cultural fidelity with target audience comprehension.As for media selection,the integration between traditional media and new media is emphasized.The former ensures authority and depth,while the latter enhances reception and interactivity.Regarding audience analysis,stratification of the audience is required.For core practitioners,terminological precision is reinforced;the general public cultural symbolism is highlighted,and for younger audiences,digital experiences are developed.Communication effectiveness evaluations show that the current overseas dissemination of EMA reaches a large number of people abroad,only a few truly grasp its cultural essence.For the realization of precise communication and ecosystem construction,it is imperative to ensure terminology standardization,stratified content distribution,and technological empowerment.
作者
白美娴
陈济安
BAI Meixian;CHEN Ji'an(School of Foreign Languages,Neijiang Normal University,Neijiang,Sichuan 641100,China)
出处
《内江师范学院学报》
2025年第7期34-38,共5页
Journal of Neijiang Normal University
基金
2022年四川省哲学社会科学规划项目(外语专项):新媒体视域下峨眉武术在东南亚地区的传播模式与路径研究(SC22BS012)
内江师范学院2025年大学生创新创业训练计划一般项目。
关键词
融合媒介
峨眉武术
翻译传播
converged media
Emei martial arts
translation and communication
