摘要
从设计心理学的角度出发,探析当下便利店品牌设计规律,总结出结合情感化设计的思路与方法。通过分析情感要素以及情感化设计的3个层次对其设计的影响,指出了情感要素与设计之间存在的内在联系。在结合情感化设计层级的基础上探析当下便利店品牌设计的情感化设计规律,并分析当下热门品牌的具体特点,将发散的情感要素汇总为设计思路,总结出品牌设计与受众建立链接的情感化应用模式,以及应用于便利店品牌设计的方法和策略。提出便利店品牌设计中的情感化设计思路,从实际案例推出将情感化设计理念应用在设计中的必要性,进而为相关设计更好地提供可行的实践方向。
From the perspective of design psychology,this paper explores the current design principles of convenience store brands and summarizes the ideas and methods of integrating emotional design.By analyzing the emotional elements and the three levels of emotional design and their impact on design,it highlights the intrinsic connection between emotional elements and design.Based on the hierarchy of emotional design,the paper investigates the emotional design principles of current convenience store brand designs and analyzes the specific characteristics of popular brands.It aggregates scattered emotional elements into design concepts,formulates an emotional application model for establishing a connection between brand design and the audience,and summarizes methods and strategies for applying emotional design to convenience store brand design.The paper proposes an emotional design approach for convenience store brand design,demonstrating the necessity of applying emotional design concepts through practical cases,thereby providing feasible practical directions for related design.
作者
王悦
何峰
WANG Yue;HE Feng(School of Design,Guangxi Normal University,Guilin,Guangxi,541006)
关键词
情感化设计
便利店
品牌设计
Emotional Design
Convenience Stores
Brand Design
