摘要
【目的/意义】为验证多元主体协同治理新模式在网络舆情治理中应用的可能性,并提供实验依据。【方法/过程】首先基于多Agent建模方法界定了网络舆情中不同主体及其属性,然后根据网络舆情中参与治理主体的不同,将其分为网络自治、传统治理和多元主体协同治理三种模式,最后结合现实舆情事件,借助NetLogo分别对三种模式下的网络舆情演化进行仿真分析。【结果/结论】在网络自治和传统治理模式下,网络舆情难以实现持续的正向治理效果;在多元主体协同治理模式下,网民、媒体和政府主体协同形成合力,可以使网络舆情得到更好的治理。【创新/局限】验证了“多元主体协同合力治理模式”在网络舆情治理中的可行性。但模型假设的舆情网络为静态网络,对于描述真实世界的准确性还有待提升。
【Purpose/significance】To validate the feasibility of applying a novel multi-agent collaborative governance model in online public opinion governance model and to provide empirical evidence【.Method/process】Initially,based on the multi-agent modeling ap⁃proach,different agents and their attributes in online public opinion were defined.Subsequently,these agents were categorized into three models:network autonomy,traditional governance,and multi-agent collaborative governance,based on their roles in governing online public opinion.Finally,using real-world public opinion events,NetLogo simulations were conducted to analyze the evolution of online public opinion under each governance model【.Result/conclusion】The results indicate that in the network autonomy and tradi⁃tional governance,it is difficult for network public opinion to achieve sustained positive outcomes;in the multi-agent collaborative gov⁃ernance,netizens,media and government agents collaborate to form a synergistic effort,which can make the network public opinion get sustained and effective governance.【Innovation/limitation】The feasibility of the"multi-agent collaborative governance model"in gov⁃erning online public opinion has been validated.However,the model assumes a static public opinion network,and its accuracy in rep⁃resenting the real-world dynamics requires further refinement.
作者
叶光辉
梁博
王豫洁
吴兰琦
YE Guanghui;LIANG Bo;WANG Yujie;WU Lanqi(School of Information Management,Central China Normal University,Wuhan 430000,China)
出处
《情报科学》
北大核心
2025年第1期79-88,共10页
Information Science
基金
教育部人文社会科学项目“面向共景治理的突发事件舆情演化计算与决策耦合模型研究”(23YJC870011)
教育部人文社会科学研究项目“基于多源数据的改革开放以来我国职业教育学知识图谱研究”(19YJC880059)
华中师范大学中央高校基本科研业务费项目“基于消费端的科技文献信息资源数据标注AI体系建设研究”(CCNU25ZZ265)。
关键词
网络舆情
多Agent建模方法
舆情演化
多元主体协同治理
计算机仿真
network public opinion
multi-agent modeling method
public opinion evolution
multi-agent collaborative governance
computersimulation
