摘要
数字技术与文化传播的结合具有内在的逻辑机理,数字技术的发展为中华优秀传统文化传播提供了崭新的数字平台、生动的数字场景和广阔的数字空间。然而,在实际的传播过程中存在中华优秀传统文化传播内容的生产困境、传播技术的融合困境、传播载体的衔接困境和传播受众的认同困境。由此,必须通过加强内容建设、强化媒介融合、构建传播矩阵和增强情感认同等途径解决这些困境,从而更好地推动中华优秀传统文化的传播,展现出中华优秀传统文化独特的精神标志。
The combination of digital technology and cultural dissemination has an inherent logical mechanism.The development of digital technology provides a new digital plaform,vivid digital scenes,and vast digital space for the dissemination of excellent traditional Chinese culture.However,in the actual process of dissemination,there are production difficulties in the dissemination of excellent traditional Chinese culture content,integration dfficulties in dissemination technology,connection dificulties in dissemination carriers and identification dificulties among dissemination audiences.Therefore,it is necessary to solve these difficulties through strengthening content construction,enhancing media integration,constructing a communication matrix and strengthening emotional identification.So as to better promote the dissemination of excellent traditional Chinese culture and showcase the unique spiritual identity of excellent traditional Chinese culture.
作者
高原
盛林
GAO Yuan;SHENG Lin(School of Marxism,Nankai University,Tianjin 300350,China)
出处
《未来与发展》
2025年第6期124-127,133,共5页
Future and Development
基金
中共天津市委党校2024年度青年马克思主义者培育项目“党内法规高质量发展的创新机制与实践路径研究”(24QMWT01)
天津市哲学社会科学规划(一般项目)“援疆思政课铸牢中华民族共同体意识研究”(TJSZ23-09)。
关键词
数字技术
中华优秀传统文化
文化传播
digital technology
excellent traditional Chinese culture
cultural dissemination
