摘要
在全球化日益加深的今天,跨文化传播的重要性不言而喻。电影作为特定文化的载体,承担着价值观念传播与文化认同建构的双重使命。该研究以霍夫斯泰德的文化维度理论为分析框架,系统总结漫威电影宇宙(MCU)的文化传播经验,通过分析MCU在权力距离、个体主义与集体主义、不确定性规避、长期导向与短期导向和放纵与节制等维度的叙事策略,结合《哪吒之魔童降世》的本土实践,提出中国电影国际传播的优化路径。研究发现:MCU通过文化维度的动态适配,实现了跨文化受众对权力博弈、个体价值、技术信仰、代际伦理与人性矛盾的多层次认同。中国电影借鉴其经验并遵循语言元素与非语言元素、情感与认知、“软性宇宙”与超级IP、传统与创新的有机融合,实现跨文化传播。
In the context of intensifying globalization,the significance of intercultural communication has become indisputable.As a carrier of specific cultures,film bears the dual mission of disseminating values and constructing cultural identity.Based on Hofstede's cultural dimension theory,this study systematically summarizes the cultural communication experience of Marvel Cinematic Universe(MCU).By analyzing the narrative strategies of MCU in the dimensions of power distance,individualism and collectivism,uncertainty avoidance,long-term orientation and short-term orientation,indulgence and moderation,combined with the local practice of the film Ne Zha:Birth of the Demon Child,this paper puts forward the optimization path of intercultural communication of Chinese films.It is found that through the dynamic adaptation of cultural dimensions,MCU realizes the multi-level recognition of power game,individual value,technical belief,intergenerational ethics and human nature contradiction among cross-cultural audiences.Chinese films draw on its experience and follow the organic integration of language and non language elements,emotion and cognition,"soft universe"and super IP,tradition and innovation,to achieve cross-cultural communication.
作者
周西硕
韦景萍
黄力文
胡伟华
ZHOU Xishuo;WEI Jingping;HUANG Liwen;HU Weihua(Xi'an Polytechnic University,Xi'an Shaanxi,710600,China)
出处
《文化创新比较研究》
2025年第16期25-30,共6页
Comparative Study of Cultural Innovation
关键词
跨文化交际
中国电影
霍夫斯泰德文化维度理论
文化差异
漫威电影宇宙
国际传播
Intercultural communication
Chinese film
Hofstede's cultural dimension theory
Cultural differences
Marvel cinematic universe
International communication
