摘要
众所周知,印度的服务外包业十分发达。电视剧《服务外包》以一家电话销售创意玩具的美国创意公司外包给印度为背景,围绕着主人公美国人陶德在印度经营这家创意销售公司的一系列啼笑皆非的经历展开,巧妙地展现了美国文化与印度文化的碰撞和冲突。本文以霍夫斯泰德的价值维度理论为基础,分析和验证剧中所展现的美印文化差异,并进一步探讨外包公司管理人员应如何应对文化差异。
As is known to all, India's service outsourcing industry is popular all over the world. The TV series"Outsourced"is about the story of an American novelty company outsourced to India where the American manager Todd has quite a lot of exotic experiences. The collision and conflict of American culture and Indian culture is vividly revealed in this TV series. From the perspective of Hofstede's five Dimensions of National Cultures, this paper is to analyze and verify the cultural conflicts between American and Indian culture, and fur-ther attempt to explore how managerial personnel should react to cultural differences.
出处
《齐齐哈尔师范高等专科学校学报》
2013年第6期90-91,116,共3页
Journal of Qiqihar Junior Teachers College
关键词
服务外包业
文化冲突
霍夫斯泰德
价值维度理论
serve outsourcing industry
cultural conflicts
Hofstede
value dimension theory
