Like a Big Kid With a New Toy Labubu opens up a new dimension of China-Thailand cultural exchange

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摘要 Labubu,a popular character from Chinese toy brand Pop Mart,has enjoyed soaring popularity in Thailand.In 2024,the brand’s first overseas Labubu-themed store in Bangkok raked in over 10 million yuan(about US$1.4 million)on its opening day.The Labubu craze reflects a new dimension of cultural exchange between China and Thailand.

作者 Song Qingrun Huang Yige

机构地区不详

出处《China Report ASEAN》 2025年第6期42-45,共4页 中国东盟报道(英文)

关键词 Pop Mart cultural exchange BANGKOK China Labubu Thailand

分类号 F42 [经济管理—产业经济]

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Like a Big Kid With a New Toy Labubu opens up a new dimension of China-Thailand cultural exchange

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