摘要
作为一种乡村发展新模式,“网红村”逐渐成为乡村文旅的重要载体。然而,“网红”现象产生的偶然性暗示了其生命周期存在短暂性的可能,如何让“网红”变为“长红”,实现“网红村”可持续发展成为亟待研究的重点。因此,本文采用清晰集定性比较分析(csQCA)方法,探究资源、主体与市场要素对“网红村”可持续发展的联动效应。研究发现:内生主体的有效参与是“网红村”能否“长红”的关键,而资源、市场等其他要素之间存在多重并发关系;“网红村”可通过“取长”而非“补短”的方式实现组合效应;产业主导驱动型、主体—产业驱动型、主体驱动型和资源—营销驱动型是“网红村”实现可持续发展的四条主要路径。基于此,应通过创新资源利用方式、提高资源利用效率,提升“网红村”主体积极性以及塑造“网红村”品牌三种方式促进“网红村”可持续发展。
As a new model of rural development,“Internet-Famous Villages”have gradually become an important carrier of rural cultural tourism.However,the contingency of the“Internet fame”phenomenon implies the possibility of its short life cycle.How to transform“Internet fame”into sustained popularity and achieve the sustainable development of these villages has emerged as a critical research priority.This study uses the method of Crisp-Set Qualitative Comparative Analysis(csQCA)to explore the linkage effect of resources,subjects and market factors on the sustainable development of“Internet-Famous Villages”.The findings reveal that effective participation of endogenous actors is pivotal to sustaining the popularity of these villages,while resources,markets,and other factors exhibit multiple concurrent relationships.“Internet-Famous Villages”can achieve combinatorial effects by leveraging strengths rather than merely addressing weaknesses.Four primary pathways for sustainable development are identified:Industry-Led-Driven,Subject-Industry-Driven,Subject-Driven and Resource-Marketing-Driven.Based on these findings,sustainable development should be promoted through three strategies:innovating resource utilization methods to enhance efficiency,strengthening participation engagement,and cultivating distinctive brand identities for“Internet-Famous Villages”.
作者
薛会娟
任爱娅
XUE Huijuan;REN Aiya(School of Public Administration,Hangzhou Normal University,Hangzhou 311121)
出处
《价格理论与实践》
北大核心
2025年第2期143-149,共7页
Price:Theory & Practice
基金
国家社科基金青年项目“中国基层政府社会治理项目的嵌入机制及其异质性研究”(22CZZ013)
关键词
“网红村”
可持续发展
资源—主体—市场
清晰集定性比较分析
internet-famous villages
sustainable development
resource-subject-market
crisp-set qualitative comparative analysis(csQCA)
