摘要
当前,数字技术凭借强大的科技支撑力与创新驱动力,深刻影响着中华优秀传统文化的传承与发展进程,成为推动其创造性转化与创新性发展的重要引擎。《哪吒之魔童闹海》再次印证了数字技术在推动中华优秀传统文化“两创”中的关键作用,在独特优势上,数字技术带动中华优秀传统文化从“传统”到“现代”的转化,推动其从“隐性”到“显性”的转变,助力其从“闹海”到“出海”的转型;在实践内容上,涵盖视觉呈现、叙事重构、话语表达等多个方面;在现实启示上,需要通过强化思想价值引领、丰富数字技术手段、推动多元主体参与等途径和方式,充分发挥数字技术的赋能价值,更好地推动中华优秀传统文化“两创”。
At present,digital technology,with its strong scientific and technological support and innovation driving force,has a profound impact on the inheritance and development process of Chinese excellent traditional culture,and has become an important engine to promote its creative transformation and innovative development.Ne Zha 2 once again confirms the key role of digital technology in promoting the“two creations(creative transformation and innovative development”of Chinese excellent traditional culture.In terms of unique advantages,digital technology drives the transformation of Chinese excellent traditional culture from“traditional”to“modern”,promotes its transformation from“recessive”to“dominant”,and helps it transform from“disturbing the sea”to“going overseas”.In terms of practical content,it covers visual presentation,narrative reconstruction,discourse expression and other aspects;in terms of practical enlightenment,it is necessary to give full play to the enabling value of digital technology by strengthening the guidance of ideological value,enriching digital technology means,and promoting the participation of multiple subjects,so as to better promote the“two creations”of Chinese excellent traditional culture.
作者
梁倩
Liang Qian(School of Marxism,Nankai University,Tianjin 300350,China)
出处
《当代经济管理》
北大核心
2025年第6期61-69,共9页
Contemporary Economic Management
关键词
习近平文化思想
数字技术
中华优秀传统文化
文化产业
Xi Jinping thought on culture
digital technology
Chinese excellent traditional culture
cultural industry
