摘要
在“双碳”战略背景下,绿色纺织产品正逐渐主导市场,但传统溯源手段难以满足消费者需求。区块链技术为绿色纺织产品溯源提供了新方案,其分布式账簿有效解决了信息不对称和数据篡改问题。为此,构建了纺织企业、政府和消费者三方的演化博弈模型,研究发现:消费者购买意愿强、区块链成本低及产品绿色度真实性高时,三方更倾向于选择积极策略。这有助于绿色纺织产品的有效溯源,对推动纺织业绿色发展具有重要意义。
Under the"dual carbon"strategy,green textile products are gradually dominating the market,but traditional tracing methods fail to meet consumer demands.Blockchain technology offers a new solution for tracing green textile products,with its distributed ledger effectively addressing information asymmetry and data tampering.An evolutionary game model involving textile enterprises,government,and consumers was built.The study found that strong consumer willingness,low blockchain costs,and high product authenticity promote positive strategies.This aids effective tracing and promotes green development in the textile industry.
作者
卢畅
LU Chang(School of Business Administration,Anhui University of Finance and Economics,Bengbu 233030,China)
出处
《价值工程》
2025年第18期42-44,共3页
Value Engineering
基金
安徽财经大学研究生科研基金项目“碳限额与交易政策下绿色制造企业区块链技术双周期投资模型与策略研究”(ACYC2023026)
安徽省高校科研计划优秀科研创新团队项目“关键核心技术攻坚及企业案例研究创新团队”(2023AH010009)。
关键词
纺织业供应链
绿色产品
区块链技术
政府监管
三方演化博弈
textile industry supply chain
green products
blockchain technology
government regulation
three party evolutionary game
