摘要
该研究针对当前数字化背景下弱势群体出游意愿的影响因素进行了深入的元分析,以期为旅游企业在提供服务时实现更广泛的包容性发展.研究显示,尽管关于弱势群体出游意愿的理论探讨日益增多,但目前的研究成果之间仍存在差异和矛盾.该研究通过综合分析33篇实证研究报告,建立影响因素模型,并得出以下结论:1)数字化技术为弱势群体提供了显著的好处,包括克服社会和制度性活动的障碍,提升服务的可达性和可用性.然而,信息过载和社交焦虑可能削弱部分弱势群体的出游意愿.而数字化技术的融入,如在线教育资源和虚拟旅游体验,有助于增强弱势群体的自信心和克服内在障碍.弱势群体的出游意愿受到旅游障碍和旅游动机的显著影响.2)个人内在约束、人际间约束、结构性约束和无助感与出游意愿之间存在显著的负相关关系.而社交、逃避/放松、自我发展、自我实现和自主性等旅游动机与出游意愿之间则呈现显著的正相关关系.3)研究强调了不同类型的弱势群体在出游障碍、出游动机与出游意愿之间的调节作用强弱不同,发现相较于老年人群对残障人群具有更强的调节作用.这表明利用数字化技术帮助弱势群体克服出游障碍时,不同类型的弱势群体所取得的效果是不同的,相较于老年人而言,利用数字化技术更有可能帮助残障人群提升出游意愿.
Against the backdrop of the digital age,this study conducted an in-depth meta-analysis on the factors influencing travel intentions among vulnerable groups,aiming to promote more inclusive development in tourism services.The research revealed that while theoretical discussions on the travel intentions of vulnerable groups have increased,inconsistency and contradiction can be found among current findings.This study synthesized 33 empirical research reports to establish a model of influencing factors and drew the following conclusions:1)Digital technology provides significant benefits to vulnerable groups,including overcoming social and institutional barriers,enhancing accessibility and usability of services.However,information overload and social anxiety may undermine the travel intentions of some vulnerable individuals.Specifically,the integration of digital technology,such as online educational resources and virtual travel experiences,helps boost the confidence of vulnerable groups and overcome internal barriers.Travel intentions among vulnerable groups are significantly influenced by travel obstacles and travel motivations.2)There is a significant negative correlation between travel intentions and personal internal constraints,interpersonal constraints,structural constraints,and a sense of helplessness.Conversely,travel motivations such as socializing,escapism/relaxation,self-development,self-actualization,and autonomy show a significant positive correlation with travel intentions.3)The study emphasized that the moderating effects of travel obstacles,travel motivations,and travel intentions vary among different types of vulnerable groups,finding that people with disabilities have a stronger moderating effect compared to the elderly.This suggests that while utilizing digital technology to help vulnerable groups overcome travel obstacles,the effectiveness varies depending on the type of vulnerability.Compared to the elderly,digital technology is more likely to enhance travel intentions among people with disabilities.
作者
乔光辉
邵智龙
符玉思
QIAO Guanghui;SHAO Zhilong;FU Yusi(School of Tourism and Urban-Rural Planning,Zhejiang Gongshang University,Hangzhou 310018,China)
出处
《华中师范大学学报(自然科学版)》
北大核心
2025年第3期413-425,共13页
Journal of Central China Normal University:Natural Sciences
基金
浙江省文化广电和旅游厅科研与创作项目(2024KYY014)
国家社会科学基金后期资助项目(22FGLB103)
浙江省哲学社会科学项目(25NDJC049YB).
关键词
数字化技术
弱势群体
出游意愿
元分析
旅游障碍
digital technology
vulnerable groups
travel intention
meta-analysis
travel obstacles
