摘要
大数据技术的发展是应对信息时代数据爆炸和复杂决策需求的必然选择。旅游业与大数据技术的结合,是增强市场竞争力、优化资源配置、提供个性化服务、提升管理效率和游客体验的必然选择。文章对旅游大数据的独特性进行了分析,并探讨了旅游大数据在旅游企业、旅游管理部门及游客中的应用情况,旨在加深人们对旅游大数据的认识和理解,从而促进大数据技术和旅游行业的深度结合与持续发展。
The development of big data technology is an inevitable choice to cope with the data explosion and complex decision-making needs in the information age.The combination of the tourism industry and big data technology is an inevitable choice to enhance market competitiveness,optimize resource allocation,provide personalized services,improve management efficiency,and enhance the tourist experience.The paper analyzes the uniqueness of tourism big data and explores the application of tourism big data for tourism enterprises,tourism management departments,and tourists.The aim is to deepen people’s understanding of tourism big data,so as to promote the deep integration and sustainable development of big data technology and the tourism industry.
作者
李慧伟
LI Huiwei(Shanxi Vocational and Technical College of Finance and Trade,Taiyuan Shanxi 030031,China)
出处
《信息与电脑》
2025年第10期25-27,共3页
Information & Computer
关键词
大数据
旅游行业
应用分析
big data
tourism industry
application analysis
