摘要
战略形成对企业识别与把握创业机遇至关重要,创业情境下战略形成的微观基础是研究领域的热点议题。以决策编织理论框架为视角,通过对氢燃料电池汽车产业中的典型案例企业进行探索性单案例研究,揭示科技新创企业的战略形成过程,构建“管理认知变革—企业生态位演化—战略形成”的跨层次理论模型。研究发现:(1)企业发展与产业发展协同演进,创业者的管理认知存在前摄性,能够影响企业生态位;(2)创业者的管理认知随着企业发展产生变革,以企业生态位演化与管理行动的实施为表征,驱动企业战略形成;(3)管理认知变革、企业生态位演化与战略形成呈现出一种连续动态逻辑,战略形成是创业者管理认知向具体管理行动转化的过程。
Strategy formation is crucial for enterprises to identify and seize entrepreneurial opportunities.The micro-foundation of strategy formation in in entrepreneurial settings is a hot issue in the research field.By utilizing the theoretical framework of decision weaving,this paper conducts an exploratory single case study on typical startups in hydrogen fuel-cell vehicle industry,reveals the strategic formation process of technology startups,and constructs a cross-level theoretical model of“managerial cognition change—enterprise niche evolution—strategy formation”.The results show that:(1)both the startup and the industry co-evolve,and the managerial cognition of entrepreneurs is proactive,which influences enterprise niches;(2)with the development of the firm,the managerial cognition of entrepreneurs changes,which triggers the implementation of managerial actions to present the enterprise niche and drive strategy formation in startups;(3)managerial cognition change,enterprise niche evolution and strategy formation together present a continuous dynamic logic,and strategy formation is the process of the transformation of entrepreneurs’managerial cognition to specific managerial actions.
作者
黄昊
吴恬迅
王国红
宋伟
HUANG Hao;WU Tian-xun;WANG Guo-hong;SONG Wei(School of Economics and Management,Dalian University of Technology,Dalian 116024,China)
出处
《管理案例研究与评论》
北大核心
2025年第2期199-212,共14页
Journal of Management Case Studies
基金
国家自然科学基金青年项目“生态位视角下社会防御对科技新创企业成长的影响研究”(72002022)
国家自然科学基金面上项目“突发条件下多主体创新韧性与转换路径研究”(72174037)。
关键词
科技新创企业
决策编织
管理认知变革
企业生态位演化
战略形成
technology startups
decision weaving
managerial cognition change
enterprise niche evolution
strategy formation
