摘要
借助“关键事件”的方法论发现,媒体融合的本质是对社会信息传播、国家治理、社会形态和人的主体性都产生了深刻影响的“关键事件”,是国家、市场和社会三种结构性力量在传媒场域展开的互动。依此进路分析,媒体融合可分为三个阶段:首先,是互联网+传媒阶段,实质是商业平台主导的针对国家传媒管理的“脱嵌”;其次,是商业平台迫于国家联合社会发起的“反向运作”的压力,进行“反向融合”的阶段;最后,是基于中国的政经体制和传媒资源的相互依赖,国家与市场“合二为一”,体现国家意志的主流媒体与商业平台实现融合共生,达成了暂时均衡状态的阶段。
Practice in the state of changing and theoretical perspectives separated from practice leave a fundamental problem for the research of media convergence,that is,what is its essence?With the help of the research approach of the“critical incident”methodology,it is found that,media convergence is a“critical incident”that has a profound impact on social information dissemination,national governance,social form and human subjectivity,and it is the collision and interaction of three structural forces of the state,the market and the society in the media field.Accordingly,media convergence can be divided into three core stages:first,the Internet+Media stage,which is essentially the disembeddedness of the national media governance led by commercial platforms;second,it is the stage of“reverse integration”of commercial platforms under the pressure of the“reverse movement”initiated by the state and the society;finally,based on China’s special political and economic system and the interdependence of media resources,the state and the market have merged into one.Mainstream media and commercial platforms have entered a stage of integration and symbiosis,reaching a temporary equilibrium state.
作者
熊敏
XIONG Min(School of Journalism and Communication,Hunan Normal University,Changsha 410081,China)
出处
《湖南大学学报(社会科学版)》
北大核心
2025年第3期169-176,共8页
Journal of Hunan University(Social Sciences)
基金
湖南省社会科学基金青年项目:主流媒体与商业平台组织间关系构建研究(21YBQ035)。
关键词
媒体融合
关键事件
结构过程事件分析
政治经济学
media convergence
critical incidents
structure-process-event analysis
political economics
