摘要
为了揭示大学生休闲出行行为的影响机制,基于计划行为理论构建结构方程模型,编制、发放并收集了883份有效问卷,并验证了模型的科学性。研究结果表明:休闲出行中态度、主观规范和知觉行为控制对出行意愿有显著的直接影响,对出行行为具有显著的间接影响,知觉行为控制对出行行为的直接影响不显著。出行意愿是影响出行行为的最重要因素,其次是态度、主观规范和知觉行为控制。多群组分析揭示家庭小汽车拥有量对大学生休闲出行存在调节效应。
In order to reveal the influencing mechanism of college students'leisure travel behavior,a structural equation modeling was constructed based on the theory of planned behavior.883 valid questionnaires were compiled,distributed,and collected,and the scientific validity of the model was verified.The research results indicate that attitudes,subjective norms,and perceived behavioral control in leisure travel have significant direct effects on travel intention and significant indirect on travel behavior,respectively.The direct effect of perceived behavioral control on travel behavior is not significant.Travel intention is the most important factor affecting travel behavior,followed by attitude,subjective norms,and perceived behavioral control.Multi-group analysis reveals a moderating effect of household car ownership on leisure travel among college students.
作者
李纲
张响响
LI Gang;ZHANG Xiangxiang(Dalian Jiaotong University,Dalian,Liaoning 116000,China)
出处
《黑龙江交通科技》
2025年第5期105-109,共5页
Communications Science and Technology Heilongjiang
基金
辽宁省社会科学规划基金项目(L24BGL006)。
关键词
休闲出行
大学生
计划行为理论
结构方程模型
多群组分析
leisure travel
college students
Theory of Planned Behavior
Structural Equation Modeling
multi-group analysis
