摘要
汉画像是“以刀代笔、砖石为地”的刻画艺术,是古今对话的艺术语言。文章针对汉画像艺术展陈与传播面临的现实困境,构建了场域重构与设计转译的施行逻辑;探讨了汉画像艺术数字转化与跨媒介传播、元素提取与设计再创、艺技交融与艺旅融合的理论构思与设计实践;提出了汉画像艺术展陈与传播的多维转向之路:由砖石本体到跨界融合的媒介转向,由古典美术到大众艺术的身份转向,由静态单一到互动沉浸的体验转向,由文艺推介到文旅营销的运营转向。以期更好地促进汉画像艺术的创造性转化与创新性发展。
Han portrait art is a carving art that“uses a knife as a brush and bricks and stones as canvas”.It is an artistic language for communicating with the past and present.In view of the realistic difficulties faced by the exhibition and dissemination of Han portrait art,the paper constructs the implementation logic of field reconstruction and design translation,discusses the theoretical conception and design practice of digital transformation and cross-media communication of Han portrait art,element extraction and design reproduction,integration of art and technology and integration of art and tourism.This paper puts forward the multi-dimensional transformations of the exhibition and dissemination of Han portrait art.They are media transformation:from brick and stone ontology to cross-border integration,identity transformation:from classical art to mass art,experience transformation:from static single to interactive immersion,and marketing operation transformation:from literary and artistic promotion to cultural tourism.This study is expected to promote the creative transformation and innovative development of Han portrait art.
作者
蔡伟
唐宇婷
张恒杰
CAI Wei;TANG Yuting;ZHANG Hengjie(School of Design and Art,Jingdezhen Ceramic University,Jingdezhen,Jiangxi,333403,China;Institute of Art and Art Design,Nanyang Normal University,Nanyang,Henan,473061,China;School of Literature,Nanyang Normal University,Nanyang,Henan,473061,China)
出处
《家具与室内装饰》
北大核心
2025年第5期84-89,共6页
Furniture & Interior Design
基金
河南省软科学研究计划项目“哲学社会科学实验室赋能河南省汉画像石数字修复与活化利用路径研究”(242400411133)。
关键词
汉画像艺术
展陈与传播
场域重构
设计转译
Han portrait art
Exhibition and dissemination
Field reconstruction
Design translation
