摘要
中医运动养生文化是中国传统文化的重要组成部分,具有深厚的历史渊源和文化底蕴。该文基于布雷多克传播模式,以中医运动养生文化的内涵为基础,分析目前中医运动养生文化在国际传播中存在的问题,在文化自信的视域下,从加强人才培养、构建传播平台、建立传播体系、理论结合实践、丰富传播载体、创新传播内容和重视传播效应等7个方面提出了构建“一体多维”的中医运动养生文化国际传播策略,以期为中医运动养生文化的国际传播提供新思路,更好地推动中医运动养生文化的国际传播。
Traditional Chinese medicine(TCM)sports and health culture is an important part of traditional Chinese culture,with profound historical origins and cultural heritage.Based on the connotation of TCM sports and health culture and with reference to Braddock communication mode,this paper analyzed the problems existing in the international communication of TCM sports and health culture,and put forward the integrated and multidimensional strategies for the international communication of TCM sports and health culture from the perspective of cultural confidence in seven aspects,including strengthening talent training,building communication platforms,establishing communication systems,combining theory with practice,enriching communication media,innovating communication content and attaching importance to communication effects.The discussion aims to provide new ideas for the international dissemination of TCM sports and health culture,and to promote the international communication of TCM sports and health culture.
作者
陈继旭
郑健
马少辉
CHEN Jixu;ZHENG Jian;MA Shaohui(School of Physical Education and Health,Guangzhou University of Chinese Medicine,Guangzhou 510006 Guangdong,China;School of Physical Education,Jishou University,Jishou 416000 Hunan,China)
出处
《广州中医药大学学报》
2025年第5期1283-1289,共7页
Journal of Guangzhou University of Traditional Chinese Medicine
基金
广东省2023年度教育科学规划课题(编号:2023GXJK097)
广州中医药大学2024年度高等教育“冲补强”“双一流”中医药文化传承与创新专项课题。
关键词
中医运动养生文化
国际传播
文化自信
人才培养
传播平台
传播体系
传播载体
布雷多克传播模式
traditional Chinese medicine sports and health culture
international communication
cultural confidence
talent training
communication platforms
communication systems
communication media
Braddock communication mode
