摘要
以健身气功的传播过程作为研究对象。采用了文献资料研究法、走访座谈法,以及逻辑归纳分析法等科研方法对现代健身气功传播的现状以及理论基础进行了系统的分析研究,提出了现代健身气功传播的基本策略。其宗旨在于进一步加强对健身气功活动中传播现象的考察与梳理,取其精华,祛其糟粕,从而对健身气功活动有效地实施社会控制,使健身气功活动能够朝着健康的方向发展。
With the combination of the documentary analysis, interview, and logic analysis, adopted the popularizing process of the Modern Fitness Gong as the research subject, this research explores the current situation of the Modern Fitness Gong, conducts a systematic analysis, and proposes the fundamental strategy of the Modern Fitness Gong. This study aims to enhance the carding and reviews of the popularizing process of the Modern Fitness Gong, and carry out the elite sections and remove the scum, thereby make the effective social control on the Modern Fitness Gong and underpin the healthy development of the Modern Fitness Gong.
出处
《北京体育大学学报》
CSSCI
北大核心
2005年第8期1120-1122,共3页
Journal of Beijing Sport University
基金
国家体育总局健身气功管理中心主办的"‘去其糟粕
取其精华
加强管理’全国健身气功学术交流会"大会主题报告论文
关键词
健身气功
传播要素
传播形式
传播策略
the modem fitness Gong
popularizing factors
popularizing forms
popularizing strategy
