摘要
旅游活动的介入有助于发挥奥运遗产的象征作用,形塑民众的国家认同。然而,尚未有研究关注奥运遗产旅游对游客国家认同影响的具体路径。基于认知-情感系统理论,构建了一个以奥运遗产旅游场景为自变量、以记忆建构和情感唤醒为中介变量、以游客国家认同为因变量的检验模型并进行实证研究。研究发现:1)奥运遗产旅游场景的各个维度对游客的记忆建构及情感唤醒存在显著的积极影响;2)游客的记忆建构与情感唤醒积极影响游客的国家认同;3)奥运遗产旅游对游客国家认同的建构遵循“旅游场景—记忆建构/情感唤醒—国家认同”的影响路径;4)奥运遗产旅游场景对游客国家认同的影响在不同年龄群体间存在差异。研究不仅拓展了旅游与国家认同关系的研究情境,同时也为后奥运时代实现奥运遗产的可持续利用提供方案。
The involvement of tourism activities helps to leverage the symbolic role of Olympic legacies and shape people's national identity.However,no studies have focused on the specific pathways through which Olympic legacy tourism influences tourists'national identity.Based on the Cognitive-Affective Personality System,this study constructed an empirical research model with tourscape of Olympic legacy as the independent variable,memory construction and emotional arousal as the mediating variables,and national identity of tourists as the dependent variable.The findings are as follows:(1)Various dimensions of Olympic legacy tourscape have a significant positive effect on tourists'memory construction and emotional arousal;(2)Tourists'memory construction and emotional arousal positively affect their national identity;(3)The construction of tourists'national identity through Olympic legacy tourism follows the path of“tourscape-memory construction/emotional arousal-national identity”;(4)The impact of Olympic legacy tourscape on tourists'national identity varies among different age groups.The study not only expands the research context of the relationship between tourism and national identity,but also provides solutions for achieving sustainable utilization of Olympic legacies in the post Olympic era.
作者
张月
蒋依依
ZHANG Yue;JIANG Yiyi(School of Leisure Sports and Tourism,Beijing Sport University,Beijing 100084,China;Research Base for the Development of Winter Olympic Culture and Ice and Snow Sports of Beijing,Beijing 100084,China;Alberta International School of Recreation,Sport and Tourism of Beijing Sport University,Lingshui 572423,Hainan China)
出处
《北京体育大学学报》
北大核心
2025年第2期67-80,共14页
Journal of Beijing Sport University
基金
国家社会科学基金重点项目“新时代北京2022年冬奥会和冬残奥会国家认同建构的效应与路径研究”(项目编号:21ATY001)
关键词
奥运遗产
旅游场景
国家认同
认知-情感系统理论
Olympic legacy
tourscape
national identity
Cognitive-Affective Personality System
