摘要
互联网与移动通信技术的快速发展催生了数据量的爆炸式增长。贵州省在大数据基础设施建设上取得了显著成就,作为大数据产业的先行者,贵州省的互联网市场呈现多元化发展。然而,大数据的核心价值在于其对社会经济发展的服务能力,而不仅仅是数据存储。贵州省依托其独特的自然地理和生态环境,发展了以茅台酒为代表的酱香酒产业,成为省内经济的重要支柱之一。尽管大数据被视为提升企业竞争力的重要工具,茅台镇白酒企业在实际应用中却鲜有成功案例。该文通过分析茅台镇白酒企业在大数据应用上的现状与挑战,探讨了技术基础设施不足、人才短缺、数据安全和隐私保护、企业文化和管理模式等因素对大数据应用的制约,并提出了针对茅台镇白酒企业的大数据应用策略建议。不仅为茅台镇白酒企业提供了理论指导和实践建议,也为其他地区的中小企业在大数据应用上提供了参考和借鉴,具有一定的理论和实际意义。
The rapid development of the Internet and mobile communication technology has given rise to the explosive growth of data volume.Guizhou province has made remarkable achievements in the construction of big data infrastructure,and as a pioneer in the big data industry,the Internet market in Guizhou province has shown diversified development.However,the core value ofbig data lies in its ability to serve socio-economic development,not just data storage.Relying on its unique natural geography and ecological environment,Guizhou province has developed a sauce-flavor(Jiangxiangxing)Bajiu industry represented by Moutai Bajiu,which has become one of the key pillars of the province's economy.Although big data is regarded as an important tool to enhance the competitiveness of enterprises,there are few successful cases in the practical application of Baijiu enterprises in Moutai town.In this paper,the current situation and challenges of Moutai town Baijiu enterprises in big data application was analyzed,the constraints on big data application caused by insufficient technical infrastructure,shortage of talents,data security and privacy protection,corporate culture and manage-ment mode were discussed,and suggestions on big data application strategy for Moutai town Baijiu enterprises were put forward.It not only provided theoretical guidance and practical suggestions for Baijiu enterprises in Moutai town,but also provided reference for small and medium-sized enter-prises in other regions on big data application,which had certain theoretical and practical significance.
作者
王振涛
刘大峰
张权
WANG Zhentao;LIU Dafeng;ZHANG Quan(College of Business Administration,Moutai Institute,Zunyi 564500,China;College of Management,Guizhou Qiannan Economic College,Huishui 550600,China;College ofManagement,Zhaotong University,Zhaotong 657000,China)
出处
《中国酿造》
北大核心
2025年第4期313-318,共6页
China Brewing
基金
贵州省高校人文社会科学研究项目(2024RW94)。
关键词
大数据
茅台镇白酒企业
转型困境
策略
big data Moutai town Bajiu enterprise
transformation dilemma
strategy
