摘要
“丝绸之路那达慕文化旅游节”作为甘肃省酒泉市肃北蒙古族自治县的文化盛会,对于推介和宣传肃北经济社会发展发挥了重要作用。然而与省内外其他地区的民族节庆和赛事活动相比,肃北的丝绸之路那达慕文化旅游节在地域特色发挥以及社会影响力和品牌打造等方面仍然存在差距,需要不断提升和拓展。应该加强政策保障、加大宣传和推介、挖掘和丰富内容价值、学习和借鉴省内外举办重大民族节庆赛事活动的成功经验以及打造和提升品牌影响力。
As a cultural event in Subei Mongolian Autonomous County,Silk Road Nadam Cultural Tourism Festival has played an important role in promoting and publicizing the economic and social development of Subei.However,compared with ethnic festivals and events in other regions inside and outside the province,the Silk Road Nadam Cultural Tourism Festival in Subei still has gaps in regional characteristics,social influence publicity and brand building,which need to be continuously improved and expanded.We should strengthen policy guarantee,increase publicity and promotion,excavate and enrich content and value,learn and draw lessons from the successful experience of holding major ethnic festival events inside and outside the province,and build and enhance brand influence.
作者
李志鹏
LI Zhi-peng(Institute of History,Gansu Academy of Social Sciences,Lanzhou Gansu 730700,China)
出处
《北疆文化研究》
2024年第5期17-23,共7页
Chinese Northern Boderland Culture Studies
基金
2024年甘肃省宣传思想文化人才原创成果资助项目“借助‘友好城市’关系资源,扩大甘肃对外开放和文化传播影响力研究”
