摘要
通过对布依族背带纹饰解析,探讨其符号化过程及转化IP策略,寻求文化创新发展路径。以田野调查法收集整理布依族特质性背带纹饰,采取符号语义学方法纹饰特征,从“象似符”“索引符”“象征符”3个层面分析并提取概念元素,对布依族背带心纹饰进行现代化创新,以此证明布依族背带心纹饰符号在现代IP设计中发挥能指与所指之间的对应关系。且显著性核心符号对文创产品设计有基础支持作用,在满足实用功能前提下,纹饰符号是提升产品内涵的重要手段,可深化消费者对布依族标识文化认知,具有产品与文化统一性两重价值,有利于地域民族文化的传播,为其设计实践提供思路。
Through the analysis of Buyi straps,the symbolization process and IP transformation strategy are discussed,and the development path of cultural innovation is sought.Field investigation method was used to collect and sort out the special characteristics of Buyi straps,and symbolic semantics method was adopted to analyze and extract conceptual elements from the three levels of"likeness","index"and"symbol",so as to modernize and innovate the Buyi straps heart emblem,so as to prove the corresponding relationship between signifier and signified in modern IP design.On the premise of satisfying practical functions,decorative symbols are an important means to enhance product connotation,which can deepen consumers'cognition of Buyi logo culture,and have the dual value of product and cultural unity,which is conducive to the spread of regional ethnic culture and provides ideas for its design practice.
作者
褚兴彪
欧远成
刘庆涛
CHU Xingbiao;OU Yuancheng;LIU Qingtao(Guangxi University,Nanning,Guangxi,530000)
基金
广西哲学社会科学研究课题(202302119)。
