摘要
随着我国滑雪产业迎来爆发式增长,滑雪伤害事故也渐次频发,滑雪者安全行为意向问题引发广泛关注。运用模型假设、问卷调查、偏最小二乘法结构方程模型(PLS-SEM)等方法,研究高级滑雪者的安全行为意向,并检验保护动机理论(PMT)在滑雪领域的应用效果。得出除感知严重性以外,自我效能、回报因子、反应成本、反应效能、感知脆弱性等均对保护动机具有正向显著影响;通过保护动机作为中介变量,自我效能、回报因子、反应成本正向显著影响安全行为意向,感知严重性、反应效能的正向影响不显著,感知脆弱性转而呈现出负向影响;将PMT应用于滑雪领域研究具有可行性,兼用PLS-SEM进行分析会使研究结果更加可靠与适用。建议滑雪场评定滑雪者水平并作出标识,以便于监督管理;有效分隔单板和双板滑雪者的滑行轨迹,降低事故发生的风险;未来继续进行跨时段、跨区域、跨文化的采样研究,进一步检验模型的普适性。
With the explosive growth of China’s skiing industry,skiing injury accidents have occurred more frequently,and the issue of skiers’safety behavior intention has attracted widespread attention.This study uses methods such as model hypothesis,questionnaire survey,and partial least squares structural equation modeling(PLS-SEM)to explore the safety behavior intention of advanced skiers and examine the application effect of the Protection Motivation Theory(PMT)in the skiing field.The results show that,except for perceived severity,selfefficacy,reward factors,response cost,response efficacy and perceived vulnerability all have a significant positive impact on protection motivation.Through protection motivation as a mediating variable,self-efficacy,reward factors and response cost have a significant positive impact on safety behavior intention.The positive impacts of perceived severity and response efficacy are not significant,and perceived vulnerability instead shows a negative impact.Applying PMT to research in the skiing field is feasible,and using PLS-SEM for analysis makes the research results more reliable and applicable.It is recommended that ski resorts assess and label skiers’skill levels for better supervision and management.Effectively separate the skiing trajectories of snowboarders and skiers to reduce the risk of accidents.In the future,continue sampling research across different time periods,regions and cultures to further test the universality of the model.
作者
王金鹏
刘勇
郭钊逢
李丹
张位中
WANG Jinpeng;LIU Yong;GUO Zhaofeng;LI Dan;ZHANG Weizhong(Physical Education School,Chengdu University,Chengdu 610106,China;Tourism equipment for plateaus and mountains and Intelligent Technology Key Laboratory of Sichuan Provincial Department of Culture and Tourism,Sichuan Tourism University,Chengdu 610100,China)
出处
《冰雪运动》
2025年第1期37-47,共11页
China Winter Sports
基金
国家社会科学基金西部项目(19XTY001)
四川旅游学院旅游文化产业学院申硕专项(2024SCTUZZ09)。
关键词
高级滑雪者
行为意向
影响机制
保护动机理论
advanced skiers
behavior intention
influence mechanism
Protection Motivation Theory
