摘要
新媒介时代开启了网络审美的新纪元,大众媒介与消费主义合力构建了当代审美新景观。在众多美丽元素中,女性的身体成为备受关注的焦点。近年来,一种主打“短紧露”风格的“BM式”小码穿搭流行于各大社交媒体平台,并受到千万年轻女性追捧与效仿。这种穿搭时尚实则反映了一种审美异化现象。主要表现在当代青年女性因追求理想化的身体在身材焦虑与安全感缺失心理下对“BM”式审美产生误同心理,进而在社交媒体平台上进行异化的身体展演。青年女性的审美异化主要源于大众媒介与消费社会的合谋:大众媒介建构的拟态审美环境为公众提供的美的身体范式,消费主义下的资本逻辑又将美进行量化与符号化。二者的合谋导致单一、病态的“BM”审美应运而生。这种畸形的审美不仅导致女性主体性的缺失,也有碍和谐网络空间和良好社会审美风尚的建设。因此,应致力于发扬多元、流动的美,建立一种合乎公序良俗的社会审美机制,还女性一份纯粹的美丽与自由。
The era of new media has opened a new era of network aesthetics.Mass media and consumerism have jointly constructed a new landscape of contemporary aesthetic environment.Among the many beauty elements,the female body has been the focus of attention.In recent years,a“BM Style”small size outfit featuring the“short and tight”style has become popular on major social media platforms,and has been sought after and imitated by millions of young women.This kind of fashion actually reflects a phenomenon of aesthetic alienation.It is mainly manifested in the misidentification psychology of“BM Style”aesthetics by contemporary young women due to their pursuit of an idealized body under the psychological anxiety and lack of sense of security,and then perform alienated body performances on social media platforms.The aesthetic alienation of young women mainly stems from the collusion between the mass media and the consumer society:the mimic aesthetic environment constructed by the mass media provides the public with a beautiful body paradigm,and the capital logic under consumerism quantifies and symbolizes beauty.The conspiracy of the two led to the emergence of a single,morbid“BM”aesthetic.This deformed aesthetic not only leads to the lack of female subjectivity,but also hinders the construction of a harmonious cyberspace and a good social aesthetic fashion.Therefore,we should be committed to promoting diversified and dynamic beauty,establishing a social aesthetic mechanism of public order and good customs,and giving women a pure beauty and freedom.
作者
燕道成
蒋雪旻
YAN Daocheng;JIANG Xuemin(School of Journalism and Communication,Hunan Normal University,Changsha 410081,China)
出处
《河南科技大学学报（社会科学版）》
2024年第4期31-38,共8页
Journal of Henan University of Science & Technology(Social science)
基金
湖南省社科基金“学术湖南”精品培育项目(22ZDAJ006)。
