摘要
随着视觉文化的发展,图像已成为人们交流沟通、传递信息、认识和了解世界的重要工具。从叙事角度看,传统叙事转向图像叙事已成为必然。武术非遗能够进行图像叙事主要由于图像独特功能和地位的确立、新媒体的快速发展、武术的图像传播经验、视觉范式的转变等方面的原因。武术非遗的图像叙事在内容展现、大众关注、隐喻价值、引导认同方面有独特的优势,但也要处理好感性突出、娱乐性放大、过度虚拟性、碎片性的冲击等方面的问题。通过提升武术非遗叙事者图像运用水平,发挥武术非遗图像叙事的优势;构建新时代武术非遗图像叙事文本,提高武术非遗图像叙事的质量;培养武术非遗叙事对象的图像素养,提升武术非遗图像的辨别力;改善武术非遗图像叙事条件,优化武术非遗图像叙事环境,从而更好地利用图像进行武术非遗故事的讲述。
With the development of visual culture era,images have become an important tool for people to communicate,transmit information,know and understand the world.From the perspective of narrative,it is inevitable for traditional narrative to turn to image narrative.Martial arts intangible cultural heritage can carry on the image narrative mainly due to the establishment of the unique function and status of images,the rapid development of new media,the experience of martial arts image communication,the change of visual paradigm and other reasons.The image narration of martial arts intangible cultural heritage has its unique advantages in content presentation,public attention,metaphorical value and guiding identity,but it also needs to deal with the problems of emotional prominence,entertainment amplification,excessive virtuality and fragmentation impact.By improving the image application level of martial arts intangible cultural heritage narrators,the advantages of martial arts intangible cultural heritage image narration are brought into play.Narrative text of martial arts intangible cultural heritage image in the new era should be constructed,and the quality of martial arts intangible cultural heritage image narrative should be improved;The image quality of the narrative object of martial arts intangible cultural heritage should be cultivated,and the discrimination of martial arts intangible cultural heritage images should be enhanced.The narrative conditions of martial arts intangible cultural heritage images should be improved,and the narrative environment of martial arts intangible cultural heritage images should be optimized,so as to better use images to tell the story of martial arts intangible cultural heritage.
作者
孙毅涵
沈伟斌
SUN Yihan;SHEN Weibin(College of Physical Education,Hebei Normal University,Shijiazhuang 050024,China;Sports Department,Hebei University of Science and Technology,Shijiazhuang 050018,China)
出处
《河北科技大学学报（社会科学版）》
2023年第4期73-79,共7页
Journal of Hebei University of Science and Technology:Social Sciences
基金
河北省社会科学基金项目(HB22TY013)。
关键词
视觉文化
武术非遗
图像叙事
visual culture
martial arts intansgible cultural heritage
image narrative
