摘要
在国家乡村振兴战略的扶持下,地方农产品不断发展壮大,如何打造农产品特色品牌,设计别具风格的农产品包装,是学界与业界急需解决的重要问题。数字技术的高速发展为农产品包装数字化转型提供了基础,将AR技术应用于农产品包装设计中,可实现消费者与农产品包装的实时互动,提升农产品的影响力与传播力。本文明确了农产品包装中现存的不足与核心诉求,进而对AR农产品包装中的要素进行分析,并以“信阳毛尖茶”为例,得出AR茶叶包装设计应具有趣味性、个性化和交互性。本次研究旨在打造与众不同的AR茶叶包装,推动包装设计的创新。
Under the support of the national rural revitalization strategy,local agricultural products continue to develop and grow.How to build the characteristic brand of agricultural products and design the packaging of agricultural products with unique style is an important issue that needs to be solved urgently by the academia and the industry.The rapid development of digital technology provides a foundation for the digital transformation of agricultural packaging.The application of AR technology in the packaging design of agricultural products can realize the real-time interaction between consumers and agricultural packaging,and help to enhance the influence and communication of agricultural products.This paper first clarified the existing deficiencies and core demands in the packaging of agricultural products,and then analyzed the elements in the packaging of AR agricultural products.Taking“Xinyang Maojian Tea”as an example,it is concluded that AR tea packaging design should be interesting,personalized,and interactive.The aim of this study is to create a unique AR tea packaging and promote innovation in packaging design.
作者
范睿彤
FAN Ruitong(Eurasia International School of Henan University,Kaifeng 475000,China)
出处
《食品安全导刊》
2023年第8期134-139,共6页
China Food Safety Magazine
关键词
AR技术
信阳毛尖茶
包装设计
AR technology
Xinyang Maojian tea
packaging design
