摘要
海洋旅游业作为旅游业的重要组成部分,必须顺应时代发展要求,走高质量发展道路。文章通过文献梳理明晰海洋旅游业高质量发展的基本评价维度,借助实地调查、网络文本分析进行现状描述,使用灰色关联度分析法了解青岛海洋旅游业高质量发展的影响因素,总结数字创新驱动青岛海洋旅游业高质量发展的内在机制,并在此基础上提出数字创新驱动产业结构优化、产品创新、服务效率提升的具体举措。
As an important part of tourism,marine tourism must comply with the development requirements of the times and take a high-quality development path.The basic evaluation dimensions of the high-quality development of marine tourism are clarified through literature review,the current situation is analyzed by means of on-the-spot investigation and online text analysis,and the grey relational analysis method is used to understand the influencing factors of the high-quality development of Qingdao's marine tourism industry.The internal mechanism of the high-quality development of tourism is summarized,and on this basis,specific measures for digital innovation to drive industrial structure optimization,product innovation,and service efficiency improvement are put forward.
作者
滕柯
TENG Ke(Hotel Management School,Qingdao Vocational and Technical College of Hotel Management,Qingdao266100,China)
出处
《海洋开发与管理》
2023年第5期100-107,共8页
Ocean Development and Management
基金
青岛统一战线智库2022年度立项课题“数字创新驱动青岛海洋旅游业高质量发展的路径研究”(QDTZZK2022087)
山东省艺术科学重点课题青年项目“数字赋能山东夜间文旅消费集聚区文旅产品创新研究”(22QR05150003)
青岛酒店管理职业技术学院科研项目“数字经济赋能夜间文旅消费集聚区高质量发展路径研究——以即墨古城为例”(2021QN10)。
关键词
数字创新
海洋旅游业
高质量发展
青岛
Digital innovation
Marine tourism
High-quality development
Qingdao
