摘要
在国家“一带一路”等的实施下,喀什旅游迎来新的发展契机。本文援引旅游想象理论、建构主义思想,首先,运用在大数据环境下获取的大量旅游网络评论文本作为研究的数据来源,对游客感知到的喀什形象进行解构;其次,在建构主义指引下,以游客角度为切入点,演绎喀什形象建构过程;最后,构建旅游地形象模型即“认知—情感—意动”模型,分析旅游地形象对旅游者行为意向的影响路径;本文深入剖析游客想象、形象建构过程以及旅游地形象,旨在为喀什旅游形象的宣传与再构提供实践指导。
Under the implementation of the national strategy such as the“Belt and Road”,tourism in Kashgar ushered in a new opportunity for development and was in an important strategic position.In this paper,the tourism imagination theory and constructivism theory are cited.Firstly,a large number of comments on the tourism network obtained under the large data environment are used as the data source for the study,and the image of Kashgar perceived by tourists is deconstructed.Secondly,under the guidance of constructivism,the image construction process of Kashgar is interpreted from the perspective of tourists.Finally,the author makes an empirical analysis and constructs the model of“cognitive-emotion-motivation”to analyze the influence of tourism image on tourists’behavior decision.The purpose of this study is to provide practical guidance for the promotion and reconstruction of Kashgar’s tourism image.
作者
张晓洁
李玲
ZHANG Xiao-jie;LI Ling(School of Tourism,Xinjiang University,830046,Urumqi,Xinjiang,China)
出处
《特区经济》
2023年第1期111-114,共4页
Special Zone Economy
基金
国家自然科学基金项目“民族旅游地社区恢复力测度、影响机理和空间分异研究”(41761117)。
关键词
喀什印象
旅游地形象
游客想象
建构主义
Kashgar Impression
Image of Tourist Destination
Tourist Imagination
Constructivism
