摘要
文章基于陈新仁(1998)的语用预设分类模式,结合分享类软文广告语篇特点,以“小红书”平台和亚马逊官网中的化妆品分享类软文广告为例,分析分享类软文广告话语中语用预设的具体运用,并探究其功能。
Based on the classification model of pragmatic presupposition proposed by Chen Xinren(1998) and the characteristics of sharing hidden advertisements,this paper takes the sharing hidden advertisements on the platform “XiaoHongShu” and Amazon’s official website as samples in order to analyze the application and functions of pragmatic presuppositions in sharing hidden advertisements.
出处
《现代英语》
2022年第23期110-113,共4页
Modern English
关键词
语用预设
分享类软文广告
功能分析
Pragmatic Presupposition
Sharing hidden advertisement
Function Analysis
