摘要
当前我国商贸流通产业发展态势良好,在新一轮技术革命的推动下,互联网消费、电子商务发展均对商贸流通企业营销模式创新提出了更高的要求。文章从理念创新、技术创新、方式创新、以人为本等方面阐释了现阶段我国商贸流通企业营销体系创新的着力点,并从改进营销战略规划、实现营销模式创新、开展线上线下营销、制定差异化营销策略等维度出发,提出了我国商贸流通企业营销体系的创新优化路径。
At present,China’s commerce circulation industry is developing well.Driven by a new round of technological revolution,the development of Internet consumption and e-commerce has put forward higher requirements for the marketing model innovation of commerce circulation enterprises.This paper explains the key points of marketing system innovation of China,s commercial circulation enterprises from the aspects of concept innovation,technology innovation,mode innovation,people-oriented,etc.,and puts forward the innovative optimization path of marketing system of China,s commercial circulation enterprises from the dimensions of improving marketing strategic planning,realizing marketing model innovation,developing online and offline marketing,and formulating differentiated marketing strategies.
作者
李胜博
LI Shengbo(School of Economics Capital University of Economics and Business,Beijing 100070,China)
出处
《物流科技》
2022年第12期27-30,共4页
Logistics Sci-Tech
基金
河北省教育厅计划项目“河北省产业聚集地的电子商务构建研究——以白沟辛集为例”(SZ131026)。
关键词
商贸流通企业
营销体系
人工智能
效益
commerce circulation enterprises
marketing system
artificial intelligence
benefit
