摘要
本文以索尔·巴斯设计的电影海报为例,结合格式塔理论的相关文献及海报创作的文化背景,分析同形同构理念对索尔·巴斯艺术的启迪意义。索尔·巴斯的电影海报通过色彩、抽象图形等元素的编排有效地传递了信息,使观者产生各异的情感共鸣,在实现商业目的的同时提高图像广告的艺术性,对当下数字时代的广告设计仍极具参考价值。
Taking the movie poster designed by Saul Bass as an example, this paper combines the relevant literature of Gestalt theory and the cultural background of poster creation to analyze the enlight-enment significance of the concept of isomorphism to Saul Bass’ art. Saul Bass’ s movie posters effectively convey information through the arrangement of elements such as colors and abstract graphics, so that viewers can have different emotional resonances. In this way, Saul Bass has improved the artistry of image advertisements while achieving commercial purposes, which is still of great reference value for advertising design in the contemporary digital age.
出处
《包装与设计》
2022年第5期188-189,共2页
Package & Design
