摘要
从理论层面对电影海报的创作提供新思路。以视觉隐喻内涵为出发点,通过分析隐喻产生的原因和人类的认知过程,总结电影海报是如何通过视觉隐喻与观者进行沟通,并结合唐纳德.A.诺曼的情感化设计分析电影海报设计中的隐喻层次。得到基于视觉隐喻的电影海报创作策略。该策略可为电影海报的设计提供参考。
To provide new ideas for the creation of movie posters from the theoretical level.Starting from the connotation of visual metaphor,by analyzing the causes of metaphor and the cognitive process of human beings,this paper summarizes how movie posters communicate with viewers through visual metaphor,and analyzes the metaphor levels in movie poster design with Donald A. Norman’s emotional design.The strategy of movie poster creation based on visual metaphor was obtained.This strategy can provide reference for the design of movie posters.
出处
《设计》
2022年第17期100-102,共3页
Design
关键词
电影
海报
视觉
隐喻
情感化设计
Film
Poster
Vision
Metaphor
Emotional design
