摘要
构建了由作为Stackelberg博弈主导者的单一制造商和作为追随者的单一零售商所组成的具有广告效应的闭环供应链模型,研究了在突发事件影响广告效应情形下的集中化与分散化决策的闭环供应链的应急问题,并提出两部收费制契约来协调扰动后的闭环供应链.研究表明,在广告效应扰动情形下,产品的订货量和废旧产品的回收率具有一定的鲁棒性,即在一定的扰动范围内其产品订货量和废旧产品回收率保持不变,而扰动量超过一定阈值时,产品订货量和废旧产品的回收率将根据扰动的情况进行相应调整;同时,当广告效应扰动量为正时,产品零售价格、广告投入努力程度均随广告效应扰动量呈递增趋势,当广告效应扰动量为负时,产品零售价格、广告投入努力程度均随广告效应扰动量呈递减趋势;产品批发价格仅在广告效应扰动幅度相对较小时具有较强的灵敏性,在广告效应扰动幅度相对较大时基本保持稳定.
This paper constructs a closed-loop supply chain model with advertising effect,which is composed of a manufacturer who is the dominant player of Stackelberg game and a retailer who is the follower.The emergency problem of closed-loop supply chain with centralized and decentralized decision-making under the influence of unexpected events on advertising effect is studied,and a two-part tariff contract is proposed to coordi-nate the disturbed closed-loop supply chain.The results show that under the disturbance of advertising effect,the order quantity and the recovery rate of used products have a certain robustness;that is,the order volume and the recovery rate of used products remain unchanged in a certain range of disturbances.When the disturbance amount exceeds a certain threshold,the order quantity and the recovery rate will be adjusted according to the disturbance.At the same time,when the disturbance amount of advertising effect is positive,the retail price of product and the degree of effort of advertising investment all show an increasing trend on the disturbance quantity of advertising effect,when the disturbance amount of advertising effect is negative,the retail price of product is increased.The degree of effort of advertising investment shows a decreasing trend on the disturbance quantity of advertising effect;the wholesale price of products is sensitive only when the disturbance amplitude of advertising effect is relatively small,and it is basically stable when the disturbance amplitude of advertising effect is relatively large.
作者
曹晓刚
吴惠
闻卉
CAO Xiao-gang;WU Hui;WEN Hui(School of Management,Wuhan Textile University,Wuhan 430073,China;School of Management,Guangdong University of Science and Technology,Dongguan 523083,China;School of Science,Hubei University of Technology,Wuhan 430068,China;The Key Research Base of Humanities and Social Sciences in Colleges and Universities in Hubei Province:Enterprise Decision Support Research Center,Wuhan 430073,China)
出处
《管理科学学报》
CSSCI
CSCD
北大核心
2022年第3期107-126,共20页
Journal of Management Sciences in China
基金
湖北省高校人文社会科学重点研究基地一企业决策支持研究中心资助项目(DSS20210403)
湖北省高等学校哲学社会科学研究资助重大项目(19ZD036)
湖北省教育厅哲学社会科学研究资助重点项目(20D056).
