摘要
基于消费者对再制造产品和新产品具有不同接受度,首次研究了制造商通过电子直销渠道销售再制造产品,通过零售商分销渠道销售新产品的渠道模式,构建了再制造产品直销与分销渠道模型,分别求得了两种渠道下制造商与零售商的最优定价策略,并对两种定价策略进行了比较分析。通过数值仿真,分析了消费者对再制造产品接受度对两种销售渠道下的销售价格、销售数量和盈利的影响。
Based on the premise that consumers have different acceptance of new products and remanufactured products,the channel model that remanufactured products were sold by direct marketing channel and new products were sold by distribution marketing channel was creatively demonstrated in this paper.Two marketing channel models that remanufactured products were sold by direct marketing channel and distribution marketing channel was formulated,and then the optimal pricing strategy in the case of two marketing channel was characterized,and the two kinds of pricing strategy were compared.Further,through numerical simulation,the impact of the degree of consumer acceptance to the remanufactured products on the price,the quality and the equilibrium profits was analyzed.
出处
《工业工程与管理》
北大核心
2011年第4期40-45,共6页
Industrial Engineering and Management
基金
国家自然科学基金资助项目(70871125)
重庆市自然科学基金资助项目(cstc.2006BB0188)
关键词
再制造
电子直销渠道
最优定价
制造商盈利
remanufacture
e-marketplace
optimal pricing
profits of manufacturer
