摘要
当前各国争先抢占空天资源,而中国商业航天仍然在初期起步阶段,如何打破当前局面实现从量变到质变成为亟待解决的问题。然而,全球商业航天的先驱者美国太空探索技术公司(SpaceX)的成功不仅是创新技术的结果,还与其成熟的商业模式密不可分,单纯的技术创新不足以帮助企业突出重围。本文分析了近5年中国商业航天的商业模式演变,总结提炼出3种主要的商业航天商业模式:军民融合模式、局部产业链模式和集成闭合模式。基于中国商业航天企业发展现状,本文通过对星际荣耀和航天科工火箭两个案例的剖析,从商业模式创新的视角提出商业航天的发展路径,以期对中国商业航天的发展之路有所启示。
At present,countries around the world are rushing to seize aerospace resources,and China’s commercial aerospace industry is still in an initial stage.How to break the current situation and realize the change from quantitative to qualitative has become an urgent problem to be solved.However,as a pioneer in global commercial aerospace SpaceX’s success is not only the result of innovative technologies,but also closely linked to its mature business model,and technological innovation alone is not enough to help enterprises stand out.This study analyzes the evolution of China’s commercial aerospace business model in the past five years,and summarizes three main commercial aerospace business models:military-civilian integration model,local industrial chain model,and integrated closed model.Based on the current situation of China’s commercial aerospace enterprise development,this study puts forward the development path of commercial aerospace from the perspective of business model innovation through the analysis of the two cases of Ispace and ExPace,with a view to enlightening the development path of China’s commercial aerospace industry.
作者
赵珈艺
周光辉
魏琦傲
ZHAO Jiayi;ZHOU Guanghui;WEI Qiao(Sino-Danish College,University of Chinese Academy of Sciences,Beijing 100190;School of Economics and Management,University of Chinese Academy of Sciences,Beijing 100190)
出处
《科技促进发展》
2021年第11期1951-1959,共9页
Science & Technology for Development
基金
2018年中国科学院国防科技创新重点部署项目(Y82903EEB1):新时代中国科学院军民融合的战略使命和总体思路,负责人:周光辉。
关键词
商业模式创新
商业航天
军民融合
产业协同
business model innovation
commercial aerospace
military-civilian integration
industry synergy
