摘要
视觉传达设计中,色彩于影响受众情绪、感官及生活氛围都方面都有所作用。同时,色彩作为无可替代的商业设计元素,对于企业及品牌形象塑造、企业经济效益等也具有不同程度影响。本文将基于现代化设计理念,简要分析视觉传达设计中色彩的情感、价值。
The color in visual communication design has a certain impact on the mood,senses and life atmosphere of the audience.At the same time,as an irreplaceable commercial design element,color also has varying degrees of influence on the shaping of corporate and brand image,and corporate economic benefits.Based on modern design concepts,this article will briefly analyze the emotion and value of color in visual communication design.
作者
张可心
Zhang Kexin(Inner Mongolia Academy of Art,Hohhot Inner Mongolia 010000)
出处
《流行色》
2022年第1期134-136,共3页
Fashion Color
关键词
视觉传达设计
色彩
情感与价值
visual communication design
color
emotion and value
