摘要
我国制造业在电子商务快速发展的时代背景下,传统家电企业纷纷力求转型发展。通过对不同的电器产品线上购物平台进行实验,进行电器产品购物界面设计的可用性研究,从界面设计的角度来增强使用者对购物平台的可用性效果和满意度。将分别代表传统家电平台、新创家电平台和第三方家电购物平台的长虹、小米、苏宁的线上购物平台作为研究对象。采用实验法、问卷和访谈相结合的方法,再对实验数据进行分析和探讨。三家企业购物平台在操作部分购物流程(选择商品流程、生成订单、查询安装服务)的可用性方面具有显著差异;SUS系统使用性量表测试的ANOVA结果显示也具有显著差异。根据实验结果,从设计策略、界面版式设计、图标设计、色彩设计以及品牌差异化设计等方面提出了相关设计建议,以供传统家电企业进行电商平台界面设计时参考。
Under the background of the rapid development of e-commerce in China’s manufacturing industry,traditional home appliance enterprises are striving for transformation and development.Through the experiments on different online shopping platforms of electrical products,the usability of the design of the shopping interface of electrical products is studied.From the perspective of interface design,the usability effect and satisfaction of users on the shopping platform are enhanced.The online shopping platforms of Changhong,Xiaomi and Suning,which represent traditional home appliance platforms,the new home appliance platform and the third-party home appliance shopping platform,are taken as the research objects.The experimental method including questionnaire and interview are combined to analyze and discuss the experimental data.The three enterprise shopping platforms have significant differences in usability when operating some shopping processes(selecting product processes,generating orders and querying installation services).The ANOVA results of the SUS system usability test also show significant differences.According to the experimental results,relevant design suggestions are put forward from the aspects of design strategy,interface layout design,icon design,color design and brand differentiation design,so as to provide reference for traditional home appliance enterprises in the design of e-commerce platform interface.
作者
宋姣
SONG Jiao(School of Art Design,Jiangsu University of Technology,Changzhou 213001,China)
出处
《江苏理工学院学报》
2020年第6期50-59,共10页
Journal of Jiangsu University of Technology
基金
江苏省教育厅2018年度高校哲学社会科学研究基金项目“设计创新驱动下智能产品开发及快速制造策略研究”(2018SJA1740)。
关键词
传统家电
购物平台
可用性设计
界面设计
traditional home appliances
shopping platform
usability design
interface design
