摘要
在西方医学的冲击下,中医话语权逐渐弱化。近年来,国家相继颁布中医药发展相关战略规划纲要,使中医发展得到强有力的法律保障和政府支持,逐步构建起中医话语权。目前,在中医文化国际化传播中构建中医话语权面临着中医语言深奥难懂、中医合法地位未被普遍认可、传播方式不够系统和跨文化人才缺乏等方面的困境,而在传播过程中,文化自信是内在动力,知识产权是实力展现,品牌效应是战略措施,传播途径现代化是重要环节,人才国际化是智力支撑,应紧抓国家宏观政策为中医行业带来的战略机遇,提升中医文化在全球医学体系中的话语权。
With the impact of Western medicine,the discourse power of Traditional Chinese Medicine(TCM)has gradually fallen into a decline.In recent years,China has lunched many Strategic Planning Papers related to the development of TCM,which have provided strong legal protection and government support for its development,and gradually strengthened the discourse power of TCM.However,at present,to strengthen the discourse power of TCM in the international spread of Chinese medicine culture is facing difficulties like difficult to understand TCM language,incomplete legal status,unsystematic transmission,lack of cross-cultural talents.In the process of spreading TCM,cultural confidence is the inner force,and intellectual property right could display China’s power,builing national brands is the strategy,the modernization of communication is the important part,and the internationalization of talents could provide intelligence support.We should seize the golden opportunity brought to the Chinese medicine industry in the background of the national macro-policy,up-grading the discourse power of TCM culture in the global medical system.
作者
余春兰
李静
Yu Chunlan;Li Jing(Information Data Center,Jiangsu Province Hospital of Chinese Medical,Nanjing 210029,China;Supervision Office,Jiangsu Province Hospital of Chinese Medical,Nanjing 210029,China)
出处
《国际中医中药杂志》
2020年第9期839-841,共3页
International Journal of Traditional Chinese Medicine
基金
江苏省医院协会医院管理创新研究课题(JSYGY-3-2018-290)。
关键词
文化
国际性
信息传播
中医药
话语权
信息交流
Culture
Internationality
Information dissemination
Traditional Chinese medicine
The discourse power
Communication
