摘要
对国家湿地公园网络关注度的研究,可从新的视角为湿地生态旅游网络营销提供参考。以西溪国家湿地公园为案例地,基于百度指数,探讨其网络关注度的时空特征与影响因素。研究发现:(1)2011-2018年,西溪湿地网络关注度总体上呈现先递增后下降的时间演化趋势;年内变化上表现为"双高峰模式",具有旺季长、平季与淡季短的特点,2016年以来季节性表现出减弱的趋势。(2)2011-2018年,西溪湿地网络关注度的分布均较为集中,地域空间格局变化较小;省际差异明显,关注度较高的区域主要是东部沿海地区。(3)气候舒适度与休假制度是影响西溪湿地网络关注度时间分布的重要因素;经济发展水平、网络发达程度与两地间距离是影响其网络关注度空间分异的重要因素。
The research on the network attention of national wetland park could provide a reference for the network marketing of wetland ecotourism from a new perspective.Taking the Xixi National Wetland Park as a case,based on the Baidu index,the spatial temporal characteristics and influencing factors of network attention had been discussed.The research showed that:(1) The network attention of Xixi Wetland generally presented the time evolution trend of increasing first and then decreasing in the year of 2011 to 2018.While the change showed the "double peak mode" during the year of 2011 to 2018,which has the characteristics of long peak season,short season and low season,and it seasonality showed a weakening trend since 2016.(2) The network attention of Xixi Wetland was distributed relatively concentrated in the year of 2011 to 2018,while the pattern of regional spatial changed slightly.The provincial differences were obvious,and the areas with high attention were mainly distributed in the eastern coastal areas.(3) The climate comfort model and vacation system were important factors that affected the time distribution of network attention for the Xixi Wetland.While the economic development level,network development degree and distance between the two places were the important factors that affected the spatial differentiation of network attention.
作者
季国斌
刘明月
施伟秋
黄翔
JI Guobin;LIU Mingyue;SHI Weiqiu;HUANG Xiang(College of Urban and Environmental Sciences,Central China Normal University,Wuhan Hubei 430079,China)
出处
《生态经济》
北大核心
2020年第8期133-138,共6页
Ecological Economy
基金
国家社会科学基金项目“人口流动与产业集聚互动的机制过程、区域效应及调控对策研究”(15BGL215)。
