摘要
农产品区域公用品牌建设是优化调整农业结构,提升农产品质量安全水平和市场竞争力的有效途径。杭州市通过农产品区域公用品牌建设,已取得了一定的成效,同时也凸显了一些不足。本研究通过对杭州市农产品区域公用品牌的发展现状进行分析,总结了农产品区域公用品牌建设存在的问题,并针对问题提出了相关的对策和建议,为杭州市现代农业的促进和发展提供参考。
Regional public brand building of agricultural products is a kind of effective way to optimize and adjust agricuhural structure, and to improve the quality competitiveness. The regional public brand building in and safety of agricultural products and market Hangzhou has achieved some success, but also showed many deficiencies. The situation of regional public brand building in Hangzhou was analyzed in this article, and the problems were summarized. Many countermeasures and suggestions were also promoted as the references of modem agriculture development in Hangzhou.
出处
《中国农学通报》
CSCD
2013年第26期51-53,共3页
Chinese Agricultural Science Bulletin
关键词
农产品
区域公用品牌
现代农业
agricultural products, regional public brand, modern agricultural
