摘要
在强农惠农政策背景下,我国食用菌产能的不断增长,但食用菌产品的销售成为了问题。从食用菌产品的包装设计内容入手,探索了通过包装设计来促进食用菌品牌推广、食用菌产品销售的方法,详细讨论了食用菌产品包装结构的优化设计问题。良好的包装设计可以促进食用菌产品和品牌的推广营销,也可以为食用菌产业的发展提供新思路。
The capacity edible fungi production is increasing under the policy of strengthening agriculture and benefiting agriculture,but the sale of edible fungi products has become a problem.Starting from the content of packaging design of edible fungi products,this paper explores the methods to promote the brand promotion and sales of edible fungi products through packaging design.The optimization design of packaging structure of edible fungi products was discussed in detail.Good packaging design can promote the promotion and marketing of mushroom products and brands,and provide new ideas for the development of industry.
作者
王文静
WANG Wen-jing(Zhengzou Institute of Finance and Economics,Zhengzhou 450044,China)
出处
《中国食用菌》
北大核心
2020年第6期169-171,共3页
Edible Fungi of China
基金
2016年河南省社科联、河南省经团联调研课题(SKL-2016-1809)。
关键词
食用菌产品
运输包装
包装设计
功能性设计
品牌设计
edible fungi products
transportation packaging
packaging design
functional design
brand design
