摘要
从消费者体验的角度来看,食用菌产品包装运用情感化设计,可以增强消费者对食用菌产品的视觉感官体验,提升消费者对食用菌产品的触觉感官体验,并进而引发消费者对食用菌产品的情感联想和认知,有利于食用菌产品的销售。包装设计师可以在食用菌产品包装中运用情感化设计,针对不同消费者群体设计带有情感元素的文字,利用包装上的插图设计引起消费者情感共鸣,借助包装上的色彩表达来满足消费者的情感诉求,通过包装材质设计来对消费者形成情感冲击。
From the perspective of consumer experience,the use of emotional design in the packaging of edible fungi products can enhance the consumer’s visual sensory experience of edible fungi products,enhance the consumer’s tactile sensory experience of edible fungi products,and then trigger consumers’The emotional association and cognition of fungi products are conducive to the sales of edible fungi products.Packaging designers can use emotional design in the packaging of edible fungi products,design text with emotional elements for different consumer groups,use the illustration design on the packaging to arouse consumer emotional resonance,and use the color expression on the packaging to satisfy consumers The emotional appeal of consumers has formed an emotional impact on consumers through the design of packaging materials.
作者
戴花
DAI Hua(Shaoyang University,Shaoyang 422300)
出处
《中国食用菌》
北大核心
2020年第6期132-135,共4页
Edible Fungi of China
基金
2019年湖南省社科评审委员会项目(XSP20YBC430)。
关键词
情感化元素
食用菌
包装设计
运用
emotional element
edible fungi
package design
application
