摘要
在农产品安全问题频发的背景下,加快生物农药的推广与应用,对替代化学农药、实现农业绿色化转型具有重要意义。基于陕西关中地区樱桃种植户的实地调研数据,采用Multi-ordered Logistic模型实证分析了绿色认知、现实情景对农户生物农药施用意愿与行为悖离程度的影响,并进一步运用ISM解释结构模型探索影响因素的内在逻辑层次关系。研究结果表明:生物农药施用意愿与行为悖离的农户数量较多且悖离程度较高,农户仍大量施用化学农药。从回归结果上看,绿色认知中,生物农药认知、农业生产资源浪费感知、生态环境保护意识对农户生物农药施用意愿与行为悖离程度均呈现显著的负向影响;现实情景中,社会风气、即时状况、价格因素均具有显著的正向影响。从解释结构模型结果上看,逻辑层次结构呈现为"单路径,三驱动"模式,其中农户特征和经营特征是深层次的根源问题。因此,建议提高农户职业化水平;加大绿色生产的宣传力度,提高农户认知水平;加快生物农药市场的建设,并优化生物农药政策机制。
Under the context of frequent agricultural product safety issues,accelerating the popularization and application of biological pesticide is of great significance in order to replace chemical pesticide and realize the green transformation of agriculture.Based on a household survey data of cherry growers in Guanzhong area of Shaanxi Province,China,this paper empirically analyzed the impacts of green cognition and reality on the degree of deviation between farmers’willingness and their behaviors of biological pesticide application by a Multi-ordered Logistic model.Subsequently,the interpretation structural model was applied to explore the logical relationship among various influencing factors.Results indicate that:the deviation between farmers’willingness and their behaviors of biological pesticide application is present in most rural households,of which the degree is relatively high.Furtherly,this paper also found that from the perspective of green cognition,biological pesticide cognition,perception of agricultural production resource waste,and awareness of ecological environmental protection all have significant negative impacts on deviation between farmers’willingness and behaviors of biological pesticide application.In addition,the perspective of reality,the social conduct,the current situation and price have significant positive impacts.Besides,from the results of the interpretation structural model,the logical hierarchy is presented as a“single path,three driving”pattern.The characteristics of farmers and management are the core influencing factors.Based on the research findings,this paper suggests to improve farmers’professional skills,to increase the publicity of green production to improve farmers’cognition level,to accelerate the construction of biological pesticide market,and to optimize the policy mechanism of biological pesticide.
作者
罗岚
李桦
许贝贝
LUO Lan;LI Hua;XU Bei-bei(College of Economics and Management,Northwest A&F University,Yangling,Shaanxi 712100,China;Business School,Nanjing University,Nanjing,Jiangsu 210093,China)
出处
《农业现代化研究》
CSCD
北大核心
2020年第4期649-658,共10页
Research of Agricultural Modernization
基金
国家社会科学基金项目(18XJY007)
国家自然科学基金项目(71273211)
国家创新训练计划(SRTP)项目(201910712111)。
关键词
绿色认知
现实情景
生物农药
悖离
逻辑层次结构
green cognition
reality
biological pesticide
deviation
logical hierarchy
