摘要
本文立足信息生态视角,运用Probit与SEM模型,分析了农户信息共享意愿的影响因素与作用机制。结果表明:农户普遍愿意共享自我信息,但对共享他人信息持保守态度;信息户基本特征、信息资源与信息环境影响农户自我信息共享意愿,但通过作用于感知有用,信息生态的五类变量均有直接或间接作用机制;信息人(户)基本特征与信息资源影响农户他人信息共享意愿,但通过作用于感知有用与感知风险,信息生态的五类变量均有直接或间接作用机制。
This paper uses Probit and SEM model to analyze the influencing factors and its mechanism of information sharing willingness of farmers from the perspective of information ecology.The results show that farmers are generally willing to share self-information,but are conservative in sharing other people’s information;the basic characteristics of information households,information resources and information environment affect farmers’willingness to share self-information,but through the role of perceived usefulness variables,the five types variables of information ecology all have direct or indirect mechanism;while,the variables of information persons(households)and environment affect the information sharing willingness of farmers entirely,but through the role of perceived usefulness or risk variables,the five types variables of information ecology all have direct or indirect mechanism.
作者
曹冰雪
李瑾
Cao Bingxue;Li Jin(Beijing Research Center for Information Technology in Agriculture)
出处
《图书馆》
CSSCI
北大核心
2020年第7期101-111,共11页
Library
基金
中国博士后科学基金项目“数字乡村建设背景下农户付费信息服务采纳行为研究”(项目编号:2019M660544)
北京市农林科学院协同创新平台建设专项“乡村振兴研究中心”(项目编号:KJCX201913)
北京市农林科学院博士后科研基金项目“新型城镇化进程中北京农村信息服务模式研究”(项目编号:2018-ZZ-016)的研究成果。
关键词
信息共享
新型城镇化
信息生态
影响因素
作用机制
Information sharing
New urbanization
Information ecology
Influencing factors
Mechanism
