摘要
基于北京信息进村入户行政村农户信息情况调查数据,立足信息生态视角,运用Oprobit模型、Interval-censored模型分别分析了农户信息服务支付意愿与支付金额意愿的影响因素,并测算了农户信息服务的具体意愿支付金额。结果表明:少数农户有信息服务支付意愿,绝大多数农户信息服务意愿支付金额为10元/月以下,且付费信息服务形式主要为短信包月与收费电视;信息户特征、信息资源与信息技术对农户信息服务支付意愿有显著影响;信息户特征与信息环境对农户信息服务支付金额意愿有显著影响;经两种方法计算,农户全年信息服务意愿支付金额分别为144.24元与201.60元,分别占农户全年总纯收入的0.22%与0.31%。
This paper uses Oprobit model and Interval-censored model to analyze the influencing factors of farmers’WTP and amount of WTP for information service and calculate the farmers’specific amount of WTP for information service from the perspective of information ecology based on the survey data of farmers in Beijing.The results show that a small number of farmers have WTP for information services,the vast majority of farmers’amount of WTP for information services is‘less than 10 yuan per month’,and the main forms of paid information services are‘short message monthly package’and‘pay-TV’;the variables of information person,resource and technology affect the farmers’WTP for information services mainly;while,the variables of information person and environment affect the farmers’amount of WTP for information services entirely;through two methods,the annual farmers’amount of WTP for information services are 144.24 yuan and 201.6 yuan,accounting for 0.22%and 0.31%of the total net income of farmers.
作者
曹冰雪
李瑾
冯献
CAO Bingxue;LI Jin;FENG Xian(Beijing Research Center for Information Technology in Agriculture,Beijing 100097,China)
出处
《经济经纬》
CSSCI
北大核心
2020年第4期28-37,共10页
Economic Survey
基金
中国工程院咨询研究重大项目(2019-ZD-002)
北京市社会科学基金重点项目(17XCA002)
中国博士后科学基金项目(2019M660544)
北京市农林科学院博士后科研基金项目(2018-ZZ-016)。
关键词
信息服务
支付意愿
信息生态
新型城镇化
Information Service
Willingness to Pay
Information Ecology
New Urbanization
