摘要
传统农产品销售模式存在生产者与消费者信息不对称、运输过程复杂等问题。文章通过对“地产地销”模式优势的分析,结合消费者对农产品品质的要求以及购买习惯,得出“地产地销”模式是现代农产品销售的重要模式之一,并提出农产品销售商利用“地产地销”模式的对策建议。
There are some problems in the traditional agricultural product sales mode,such as asymmetric information between producers and consumers,complex transportation process and so on.Based on the analysis of the advantages of the mode of“local production local sales”of agricultural products,combined with the requirements of consumers for the quality of agricultural products and their buying habits,this paper concludes that the mode of“local production local sales”of agricultural products,is one of the important modes of modern agricultural products marketing,and puts forward some countermeasures and suggestions for agricultural products sellers to use the mode of“local production local sales”of agricultural products.
作者
徐颖
王妹
XU Ying;WANG Mei(College of Economics and Management,Nanjing Forestry University,Nanjing 210037,China)
出处
《物流科技》
2020年第7期50-52,共3页
Logistics Sci-Tech
关键词
电子商务
农产品
供应链
e-commerce
agricultural products
supply chain
