摘要
随着网络的快速发展,移动支付作为线上货币入口的重要性日益凸显。中国已经成为全球移动支付领域上的佼佼者,借着中国“一带一路”的时代东风,蚂蚁金服与Touch'n Go公司合力打造马来西亚本土TnGD e-wallet,进入马来西亚人们的日常生活中。通过在马来西亚进行问卷调查,了解了马来西亚Touch'n Go e-wallet的发展现状,通过SWOT对Touch'n Go在马来西亚发展的优势、劣势、机会、挑战进行分析,提出建议,从而促进Touch'n Go e-wallet的发展。
With the rapid development of the network,the importance of mobile payment as an online currency entrance has become increasingly prominent.China has become a leader in the global mobile payment field.Taking advantage of China's"Belt and Road"era,Ant Financial and Touch'n Go have joined forces to create the Malaysian local TnGD e-wallet and enter the daily lives of Malaysians.Through a questionnaire survey in Malaysia,I learned about the development status of Touch'n Go e-wallet in Malaysia,and analyzed the advantages,disadvantages,opportunities,and challenges of Touch'n Go's development in Malaysia through SWOT,and made suggestions to promote Touch'n Go e-wallet development.
出处
《数码设计》
2019年第20期20-21,共2页
Peak Data Science
基金
2019年区级大学生创新创业训练计划立项项目:TnGD在马来西亚的发展研究,编号:201911548164。
