摘要
针对目前对中医药文化认同影响因素研究的不足,以文化循环模型为基础,通过文献研究讨论文化表征的概念,重点从文化循环流通的规范、表征、生产、消费和认同五个阶段,分析媒介的中医药文化表征实践对中医药文化认同的影响表现。得出媒介文化表征通过广义语言符号系统言说中医药文化事实和价值规范,采取系统的符码生产或增值与这些事实和规范相关的、且易于受众接受理解的文化意义和价值观念,促进受众对中医药文化的共鸣互动、流通分享,从而构建和增强中医药文化认同水平。
Based on the model of cultural circle,this paper discusses the concept of cultural representation through literature research,focusing on the five stages of cultural circle circulation:regulation,representation,production,consumption and identity,and analyses the influence of media practice of cultural representation of traditional Chinese medicine on cultural identity of traditional Chinese medicine.It is concluded that the media cultural representation can express the facts and value norms of traditional Chinese medicine culture through the generalized linguistic symbol system,adopt systematic message codes to produce cultural significance and values related to these facts and norms,which are easy for the public to accept and understand,and promote the audience's resonance and interaction with traditional Chinese medicine culture,so as to build and enhance the level of cultural identity of traditional Chinese medicine.
作者
潘小毅
孙晶
Pan Xiaoyi;Sun Jing(School of Management,Hubei University of Chinese Medicine,Wuhan 430065,China;Hubei Province Development Research Center of Traditional Chinese Medicine,Wuhan 430065,China;Library,Hubei University,Wuhan 430062,China)
出处
《亚太传统医药》
2020年第2期3-5,共3页
Asia-Pacific Traditional Medicine
基金
教育部人文社会科学研究青年基金项目(15YJCZH124)
湖北省高校人文社会科学重点研究基地中医药发展研究中心一般项目(ZX2015Y02)。
关键词
文化表征
媒介文化表征
中医药文化认同
文化循环模型
Cultural Representation
Media Cultural Representation
Cultural Identity of Traditional Chinese Medicine
Cultural Cycle Model
